WhatsApp Payments: A Brief Introduction
WhatsApp Payments allows users to send and receive money directly within the WhatsApp platform. This integration makes it simple for businesses to offer a fast, secure, and convenient payment method for customers.
Leveraging trusted systems like UPI (Unified Payments Interface) in certain regions, WhatsApp ensures that payments are processed smoothly and securely.
For eCommerce businesses, integrating WhatsApp Payments into their sales funnel is a natural step toward creating a frictionless shopping experience.
Unlike traditional eCommerce checkout processes, WhatsApp Payments allows customers to complete purchases without leaving the app.
This reduces drop-offs during the payment stage and ensures transactions are secure with WhatsApp’s end-to-end encryption.