Myth: Bounce Rate Impacts Conversion Rates Directly

While bounce rate can indirectly influence conversion rates, they are not directly correlated. A high bounce rate doesn’t necessarily mean low conversions, as visitors might return later through other channels to complete actions. Understanding user journeys beyond initial visits—such as return visits, engagement patterns, and conversion paths—provides a more accurate assessment of how bounce rate relates to overall conversion goals. By optimizing user journeys, you can enhance both user engagement and conversion rates effectively.