Author: mark10

Introduction In marketing, financial output ought to be supported by tangible results, and data analytics has become inevitable. The analysis of different marketing tools and techniques, Marketing Mix Modeling (MMM), serves... Read More

In the era of data-driven business, the role of chief marketing officers (CMOs) has transformed traditional marketing strategies with the help of wealth data. With this data, CMOs can leverage... Read More

A Solution-Oriented Approach to B2B Customer Acquisition

In the bustling world of business, where marketers strive to carve out their niche and secure their place in the market, one crucial aspect reigns supreme is – onboarding potential... Read More

Today’s business world regulates and operates on data generation, which makes data crucial for businesses, as it helps them derive actionable insights. Business intelligence [BI] is a model that helps... Read More

Introduction The establishment of oneself as an idea leader can never be more valuable. With the extra influence of a thought leader, an executive’s brand as well as the brand of... Read More

Introduction The advancement of artificial intelligence has witnessed numerous changes and innovations; one of them is chatbots, which are quite common in our daily lives. One such popular example of chatbots... Read More

What is the Role of Management Accounting in Strategic Planning? How do you make the best possible business decisions, when you have incomplete data guiding you? Because in the business... Read More

Ivana, can you please briefly introduce your role as VP of Demand Gen & Community at Amity, highlighting key responsibilities and areas of focus. In my current role at Amity, I... Read More

What is the Role of Management Accounting in Strategic Planning? How do you make the best possible business decisions, when you have incomplete data guiding you? Because in the business... Read More